Our story
It started with a bag that
Our first videos of a brick-built icon reached millions of views before the product even existed.
So many of you asked where to get one that we decided to make it real.
4,8/5 (351 reviews)
The Icon - Mini
$149
Skip the waitlist. Build the Icon.
This brick bag recreates the world's most coveted silhouette, piece by piece, until it's yours.
Interactive guide: zoom and rotate every step
Looks like the real thing, at a fraction of the price
The gift no one else will think of
In stock | Ships this week
Free shipping to US
Last batch before Holiday pre-orders
Order today for your Icon Mini to ship this week.
Ends in --h --m --s30-day money-back guarantee
Love the build, or get your money back.
If your Icon isn't everything you hoped for, contact us within 30 days of delivery for a full refund.*
Real builds, real reviews
I received my Birkin and I absolutely love it!
The concept is so creative and unique. I've never seen anything like it. It's truly a conversation piece and a work of art. Thank you for bringing such an original idea to life!
What a great way to work on my Icon!
Give this project experience a try because it felt great to se pieces come together or even when you do mess up and have to reassemble some parts. My beautiful black Birkin looks immaculate on my TV console.
My congratulations on such a beautiful model.
I am a very experienced Lego builder and it is clear that you have worked very hard on this model, and you should be congratulated! Many thanks. I love IT !!!
Even better in real life!
I'd seen the photos, but unboxing it in person was on another level. The quality, the details, the whole concept… absolutely mind-blowing. It was such a joy to build and discover step by step. Honestly, huge congrats on this brilliant idea.
